Marketing Campaign

Ever since digital marketing came into existence, businesses of all sizes take on to the digital strategies to grow brand awareness, have brand loyalty, increase ROI and create impact.

While more and more and more businesses are using content marketing as the most important part of their digital strategy to get organic visibility, traffic and revenue. However, you need more than just great content to hit that objective. You need to have strategies that ensure they get the right message at the right time and in the right platform. Don’t worry, all you need are the right tools and tactics that will propel your marketing into conversion rich trajectory. However, if you aren’t sure where to start then hiring professional SEO services in Melbourne would be a good idea.

Here are the top 3 content marketing strategies that will boost your conversion rate.

Find gaps in your niche

If you think you came up with a great and unique content idea, chances are that someone else would also have done that. However, that doesn’t mean that should not strive for originality. In most businesses, there are content gaps where supply and demand don’t align. You need to research your keywords and generate variations.

Once the keyword research has been done, you need to remember 3 things. First, search volume, the average monthly search volume is the direct measure of a keyword’s popularity. However, you always don’t have to go for keywords with thousands of searches. Second, low medium competition keywords, when you target low competition keywords chances are higher conversions. Third, long-tail keywords, these keywords target narrower audience and pertain to a more specific topic meaning you can target the specific group of people which will help boost the conversions.

Find keywords intent

Keyword intent represents the user’s purpose for the search. It is what the user is likely to do when searching for a particular phrase. The intent helps you meet the users need better and match your content and landing pages to their intentions. There are 4 types of keyword intent namely, navigational, informational, investigational and transactional. However, your content strategy should include a line-up of keyword ideas that signal transactional or commercial intent. Keywords such as buy, for sale, coupon, discount, shipping and so on are used by the searchers who are ready to take action, be it by subscribing to a newsletter or making a purchase. These keywords might not be popular, but instilled with transactional intent, they can probably convert better.

Pack value above the fold

If you think that the visitors to your website will spend 15 minutes reading your content, think again. In this digital age, people want quick and straight to the point solutions to their problems. The better approach to it is to utilise visual content to make valuable information more visible and presentable. For example, infographic makes in-depth data easy to understand with visualisations. You should also highlight the value of your content with bullets or numbers. This will provide the audience with a peek at the key points of the post, which should compel them to dig deeper if they are relevant.

The above-mentioned are the content marketing campaign tactics to help boost the conversion rate.

Grow E-commerce Sales

With more and more people turning to the internet to research for products and service and even buy them online. The e-commerce industry is booming and even you can set up a store to make money. However, just setting up a store is not enough you even need to generate sales.

Here are few effective ways to do that.

  • Leverage post-purchase marketing

While the majority of your goal is to get shoppers through the checkout process, one of the biggest missed opportunities in marketing is post-purchase. Focus on re-engagement techniques like upselling and feedback. You can email users a short survey that is completed will provide them with a discount on their next purchase or another way to bring back the shoppers is using automation tools which help you target products based on the previous shopping cart as well as other actions and behaviours.

  • Use right social channels

Another potential for growth is the use of social media, however, many e-commerce stores forget to engage shoppers on social media in a way that actually increase sales. For example, Instagram is often overlooked but has a high potential and a profitable platform for e-commerce. According to experts, the average order value from this social media channel ads is approximately $65 which is higher than almost any other social media platform. Facebook is another great channel to sell products and source new traffic to your e-commerce store.

  • Track gaps in conversion funnel

The biggest way to boost sales is to find out the gaps in your conversion funnel. The best way to do that is to find out exactly where customers are leaving your site. To do this, you need to have a well-documented sales process and use analytics to identify areas that have a deficit in revenue from previous sales cycle.

So these are few of the ways to boost your e-commerce sales.