With more and more people turning to the internet to research for products and service and even buy them online. The e-commerce industry is booming and even you can set up a store to make money. However, just setting up a store is not enough you even need to generate sales.
Here are few effective ways to do that.
- Leverage post-purchase marketing
While the majority of your goal is to get shoppers through the checkout process, one of the biggest missed opportunities in marketing is post-purchase. Focus on re-engagement techniques like upselling and feedback. You can email users a short survey that is completed will provide them with a discount on their next purchase or another way to bring back the shoppers is using automation tools which help you target products based on the previous shopping cart as well as other actions and behaviours.
- Use right social channels
Another potential for growth is the use of social media, however, many e-commerce stores forget to engage shoppers on social media in a way that actually increase sales. For example, Instagram is often overlooked but has a high potential and a profitable platform for e-commerce. According to experts, the average order value from this social media channel ads is approximately $65 which is higher than almost any other social media platform. Facebook is another great channel to sell products and source new traffic to your e-commerce store.
- Track gaps in conversion funnel
The biggest way to boost sales is to find out the gaps in your conversion funnel. The best way to do that is to find out exactly where customers are leaving your site. To do this, you need to have a well-documented sales process and use analytics to identify areas that have a deficit in revenue from previous sales cycle.
So these are few of the ways to boost your e-commerce sales.